Music Choice Karaoke

Art Direction, Motion Design, Marketing

When Music Choice originally released Karaoke as a product, the branding was rushed, and the result was a product without much life or character. After some time, the company decided the brand needed a facelift. Using neon signage, one might see outside of your favorite karaoke bar as inspiration, I put together a bright new brand package that would help catch the consumer’s eye and give the product the life it so desperately needed.